Maple & Ash Miami

To introduce Maple & Ash to the Miami market, we developed Volume One, a custom print magazine designed to tell the story of the brand before the restaurant even opened its doors. The publication highlighted the energy, philosophy, and experience behind Maple & Ash, positioning the concept as more than just a new restaurant entering the city.

The magazine became the centerpiece of a disruptive gifting campaign targeted toward influential voices within the Miami community. Copies were sent directly to high-impact guests, tastemakers, and local leaders, creating early awareness and anticipation around the opening.

The initiative culminated with a launch event in partnership with the Kevin Love Fund, bringing together community leaders, media, and tastemakers for a celebration that connected Maple & Ash with Miami’s philanthropic and cultural landscape.

Together, the print piece, targeted gifting, and partnership created a memorable market entry, helping Maple & Ash establish early visibility and meaningful community ties ahead of its Miami debut.